ABOUT Optimize Workflow, Inc

Optimize Workflow, Inc. was incorporated in the state of California in 2021. The founders of Optimize Workflow were convinced they could develop a software product that would help organizations optimize processes, products, and projects to maximize their ROI. The Optimize Workflow technical team spent over seven years researching existing products and discussing with executives, managers and project office directors the problems they experienced which caused processes to rarely occur as efficiently as needed, product activities to be delivered late, cost more than they should, have latent defects, sales are not what was expected, and projects failing to consistently satisfy the triple constraint of cost, time, and quality. We also discussed why it was so expensive to maintain their existing products, services and processes? During this time, we developed an innovative and comprehensive suite of tools that successfully resolves both projects and project portfolios challenges. We are now enhancing that tool set to not only support projects, but also processes and products.

OUR MISSION

Optimize Workflow’s mission is to provide organizations a management tool that enables their staff a quality and efficient method for ensuring their most important tasks daily utilize their organization’s most productive resources.

Our Team

Name OWI Position College Experience Years at Position
Adam Shaw President/CEO Yale After graduating from Yale, Adam started his career at BCG, focusing on the cable TV space. He then spent a dozen years in several senior executive roles for Fox and the NFL, focusing on launching and growing new businesses. He then co-founded three successful digital media companies in the advertising, digital content, and live streaming spaces. Adam has been a Fox Entertainment Iconic Events and Rogue Matter consultant for five years. 14
Daniel Neuman Board Member UCLA Dr. Neuman was the Provost at the University of California Los Angeles (UCLA). 11
Devon Kim VP Engineering UCLA After graduating from UCLA, Devon became a software engineer. Software designer and director for major electronic game manufacturers, including Sony Interactive Entertainment and Zynga. Mr. Kim is currently the CTO for Smith Rx. 21
Gerard Rossy Board Member UCLA Dr. Rossy was the Director of Strategic Planning at California State University Northridge (CSUN). Over thirty years consultant to more than a hundred organizations in the USA and Europe relative to business strategy. 40
Javad Kazemieh EVP Marketing & Sales University of London Senior sales and management professional with a successful background in building and directing high-performance technical sales teams. Innovative and strategic thinker with a solid understanding of business needs to execute successful sales and business development strategies. Javad was a key contributor to organizational restructuring, business growth, and operating efficiency. Onit, Inc.’s legal and compliance Apps combine AI, collaboration, workflow, and data management into an easy-to-use SaaS tool that lets your legal, compliance, and business teams get their work done faster and more efficiently. Everyone gains transparency into the business process and has access to tracking, reporting, and management dashboards. 30
Joel Fleiss CEO/ Advisor UCLA After graduating from UCLA, Joel became a software engineer developing software tools (compilers, macro assemblers, debug tools, and real-time operating systems). Joel founded three software companies. Mr. Fleiss grew his first company to forty-eight software engineers. He was responsible for product design, marketing/sales, and managing/motivating staff to maximize ROI. Joel founded OWI and has been its principal investor. 38
Pham Dinh Tan Lead Software Engineer Hanoi Open University Tan is a software designer and the principal implementor of the Optimize product predecessor product, EPPORA. Implemented the US Patented Optimize Resource Allocation, the requirement analyzer, the schedule analyzer, the requirements and schedule specification tool, and the end-of-day processor. 8

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